What were CrewPass’ 2022 milestones? How, as a business, have we expanded and grown?
This year, CrewPass has been inspired by Spotify’s Wrapped 2022, presenting our readers with a fun way to process our official end-of-year round-up. We are celebrating a year of endless ways we have evolved, grown and expanded as a business. Starting today, we are monumentalising a year that has gone by and inviting our followers, customers and other stakeholders to join in on the celebration and witness our success in 2022.
"Whenever you see a successful business, someone once made a courageous decision"
For those that may not already know, CrewPass was launched in December 2021. We started strong with 2 partners, Viking Crew and Bespoke Crew, who supported our mission from the very beginning. Since then, we have advanced our number of partners and diversified within the yachting industry. Our partners include yacht training providers, yachting services, job boards, agencies, and more…
In 2022, we partnered with:
– 11 Crew Agencies
– 2 Job Boards
– 8 Other Professional Yachting Services
(11 Website Integrations)
Although the year is coming to an end, our growth in supporters is not. We have some very big names soon to be announced and some very impressive partnerships that will, without a doubt, shift the yachting industry for the better. Keep an eye out for the end of this month and the beginning of 2023, as more will be revealed shortly.
"Don't find customers for your products, find products for your customers."
We are nothing without our customers, so we would like to take this moment to say a massive thank you to everyone who has signed up with us and contributed to the revolution of background checking in the yachting industry. Our customers are part of the new wave of more secure recruitment processes and help our mission to prove why the lack of vetting crew is a massive safety flaw that needs to be recognised and acted upon.
“Website without visitors is like a ship lost in the horizon.” – Seth Godin
Our website is the centre point for our customers, it’s where we can give further information about our services, where our customers can sign up for our checks, and read our industry-related blogs.
In 2022 we had:
– 80K New Users
"The great thing about social media was how it gave a voice to voiceless people."
When CrewPass launched in 2022, we had no followers on our social media platforms. Since then, we have seen consistent growth in numbers across all platforms. Arguably, our most popular platform is our Instagram page which has over 1.1K followers. We have posted over 300 feed posts and gained a couple of new partnerships through DM’s.
We consistently post business updates, yachting-related news, app demonstrations, customer reviews and yachtie-inspired posts. Furthermore, we are especially well-known for our Instagram reels, where we present followers with a glimpse of CrewPass’ personality and the people behind the company. We know that background checks aren’t the most entertaining topic on Instagram (although it is essential) we do our best to ensure we keep our posts relevant, enjoyable and educational.
In 2022, we achieved:
– 2.4M+ Impressions
–1.4M+ Reach
– 4 Platforms
Without a doubt, CrewPass has packed many things into a short year, and the milestones already accomplished are a testament to our staff. As a team, we have opened up various avenues by attending boat shows, networking events, presentations, demonstrations, talks, podcasts, interviews, giveaways, dinners, Zoom calls and more.
It has been challenging, especially as a startup business. Our biggest struggle was to get people to listen to why our service is essential and to gain the trust of well-established yachting companies and individuals. However, as time advances, we have gained the trust of yachting leaders as well as many crew members, and CrewPass is being spoken about from all corners of the globe.
In 2023, we have some big announcements regarding new partnerships and significant developments that will change the industry (positively) forever. As we expand and grow, we will remain true to our mission, keep our customers at the forefront of our minds, and maintain safety as our top priority.
The CrewPass team wishes you a great festive holiday season and a very happy New Year, and we look forward to seeing everyone in the next one…